What Is Inbound Marketing And Why It Matters To You

While your dental surgery or psychology practice may be surviving on name alone, it’s important to decide how you’re going to present yourself online. Whether you’re new to social media, search engine optimisation (SEO) or the whole idea of inbound marketing, I’m here to guide you so your business can stop surviving and start thriving in the digital age.

It’s easy to create committed customers when you let go of old marketing methods and turn to the more organic inbound marketing approach. Cold calls, mass mailings and ads, also known as outbound marketing, aren’t reaching customers anymore. In fact, most of them are tuning out the constant stream of pitches and sales. Combining a customer’s desire to avoid overused advertising techniques with their appreciation for quality content leads writers to create animated and inviting content.

Good branding is built on the foundation of loyal followers, positive feedback and curation of new patients. When opening a new practice or revamping your current online presence, it’s especially important to have a warm, inviting tone in the content you create.

These first impressions attract patients to your site and services, without pushy or aggressive sales tactics.

Converting these visitors to regular visitors to your content is the next step. Always keep in mind your main goal: creating customers and clients who promote you and your business to their friends, family and coworkers.

Continuing this pattern of quality content and refreshing posts creates an atmosphere that invites potential clients to return time and time again, eventually earning a new patient.


Build Content Marketing That Puts You At The Head Of The Industry

Content MarketingContent marketing is a subsection of inbound marketing, but like the chicken and the egg, it’s hard to have one without the other. Content marketing is based in high value postings, created at the right time and that are reaching the right audiences.

Staying up to date on trends and writing the most accurate, informative content that is relative to your clients’ needs draws them in. Staying on topic and relevant to your business is important, because your clients are searching for appropriate answers or solutions.

It’s important to know what your visitors are searching for and whether they’re looking for solutions, information or a new healthcare professional. Understanding your audience and how they want to interact with you, on and off line, impacts how you curate and develop your online presence.  When it comes to SEO, it’s important to keep your keywords focused to what is inspiring searches in this area.

Content should have a clear driving force, that is answering a question, proposing a solution or informing a potential patient about your products or services. Creating authentic, interesting, client-focused and thought-provoking posts is the first step in getting and retaining long-term clients and patients and developing a rapport.

To support your online presence, it’s important to understand SEO and create targeted, specific posts that speak to your potential or current patients. As more and more people turn to the internet to answer questions, it’s important to your business to have powerful, intelligent inbound marketing and that your online persona is welcoming, knowledgeable and organic.

Your patients are the lifeblood of your business and biggest advertisement—positive or negative. By being an approachable figurehead of the industry, you can set yourself apart. Your patients and potential clients are searching for answers and solutions and by providing useful and helpful information, you can guarantee that these clients will return again and again, for important information and because they enjoy the atmosphere of your blog, website or entire online presence.


Well-Curated Web Marketing Leads To Higher Return On Investment (ROI)

Creating useful content and SEO posts that are customer-centric is the key to good content and inbound marketing. If you’re looking for a raise on your current ROI, the combination of well-planned inbound marketing and professional SEO will kick start your results. It’s important to stay on top of the curve and give your business the best edge possible.

Creating a powerful, carefully planned and executed, fresh and knowledgeable website and online presence is the best way to increase ROI, upgrade and maintain SEO and create precise and effective solutions for your clients—be it a quick online answer or a recommendation for an appointment. Building a better website affects how your patients and the rest of the industry views you.


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